Make. Every.
Word. Count.

Deliver your message to an optimized target audience
Every Door Direct Mail® service (EDDM®).

Create an EDDM Campaign
Two hands hold a campaign mailpiece that reads “Every Vote Matters.

Reach more voters—with more accuracy

With Every Door Direct Mail® service, you can canvass entire neighborhoods while still targeting a specific audience, all without a mailing list.1 By focusing your message per neighborhood and filtering households according to age, income, and other U.S. Census data, you could connect with more constituents on issues that are statistically more likely to matter to them.2 Think of it like door-to-door canvassing—but USPS does it for you.

How can EDDM power up your campaign?

With Every Door Direct Mail® service, you can expand your reach without compromising on connection.

Grow your voter base

You can reach new and existing voters in entire cities, ZIP Code™ areas, or individual mail routes without having to purchase or compile a mailing list, or send mail to people outside your constituency.1 This is also a great “first step” to direct voters online to learn more about your candidate or an issue.

Target with precision

By segmenting your audience according to geographic and demographic data from the U.S. Census, your high-volume outreach is also optimized to reach households that are statistically more likely to be responsive. This makes your impact effective and efficient.

Connect with your constituents

By sharing your message per neighborhood, you can focus on important local topics. 78% of surveyed voters want political mail that speaks to the issues/concerns they personally care about.3

Engage with interest

72% of surveyed voters found that political mail design prompted them to read it3—and with EDDM, you can win their attention with dynamic, dimensional mail that includes premium finishes and interactive elements.

How do I create an EDDM® Campaign?

You can gain valuable insights at every step of the journey from drop-off to delivery.

STEP 1:

Plan

Select your desired postal route(s), filter target audiences by US Census demographics, and schedule when you want voters to receive your mail.

Every Door Direct Mail® service in action 

EDDM’s ability to both expand campaign reach while also strategically segmenting a wide and diverse constituency creates unique opportunities to elevate your political campaign.

Use Case 1:

A strong start

Let’s say your candidate is running for a local mayoral race but is not well known within their district. With EDDM, you can share an introductory mail piece with entire neighborhoods at a time, familiarizing the community with your candidate’s platform and plans as their next potential mayor. This can help save funds to use elsewhere in your campaign while still achieving a wide-spread impact—which could earn you invaluable advocates early on.

Collage of a woman smiling and a row of mailboxes with red mailbox flags raised

Ready to power up your political mail campaign?

If this is your first EDDM campaign

Connect with a USPS Direct Mail Consultant to get started.

If you’ve created an EDDM campaign before

Sign in to your USPS.com account and use the EDDM tool to search neighborhoods and filter by demographics. For bulk campaigns, sign in to your Business Customer Gateway account to prepare and submit campaigns.

​If you work with a Mail Service Provider

Your mail vendor can help you craft an Every Door Direct mailpiece, design mailers to requirements, handle processing fees, and mail delivery.

Want to learn more before getting started?