Want your campaign to make an impact?
Start with a connection
The Informed Delivery® (ID) feature’s integrated approach doesn’t just reach voters—it connects with them.
Engage voters with a lasting impression
Informed Delivery combines the best of direct mail and digital. A recent study found that voters are likely to spend more time with mail, and Informed Delivery’s digital preview means impressions begin before the mail even arrives.1 54% of surveyed voters recalled seeing campaign mail previews, keeping your candidate top of mind.2 Plus, measurable insights help you hone your messaging for the most impactful campaign possible.
What can Informed Delivery bring to your campaign?
From increased capabilities and improved performance to invaluable voter insights, the Informed Delivery feature adds incredible value to your campaign—all at no additional cost.
Wider reach
With 72.9 million active users across the country and 17% growth, you can reach a large population of highly engaged users.3
More impressions
Considering a 58.65% open rate, Informed Delivery campaigns generate over 7.9 billion impressions—providing a growth opportunity that is, well, truly impressive.3
Deep insights
Learn how voters engage with mail and gain insights like open and click-through rates to further refine your messaging.
Omni-approach
Use your mail campaign to drive digital engagement. 40% of surveyed consultants say an advantage to direct mail is being able to link to digital resources.4
How exactly does it work?
As you now know, the Informed Delivery feature creates multiple opportunities for your voters to interact with mail well before delivery. That also means dynamic services for every stage of its journey.
Prepared
Once USPS receives the mail piece for shipment, it’s scanned and automatically matched with a barcode unique to each addressee. Interactive campaign elements are activated.
Informed Delivery in action
Informed Delivery helps your message connect with voters, but the impact doesn’t end there. This dynamic service can help you address specific needs with every campaign, like tracking performance, increasing voter education, and optimizing fundraising efforts.
Tracking performance
Let’s say you want to better understand your campaign’s performance. By adding the Informed Delivery feature to your upcoming mailer, you can track open and click-through rates to measure your reach—and reveal what content connects with your constituents to make the most effective impact possible.
Ready to make an impact with your campaign?
If this is your first Informed Delivery campaign
Connect with a USPS Direct Mail Consultant to get started.
If you’ve created an Informed Delivery campaign before
Sign in to the Business Customer Gateway to create, submit, and manage Informed Delivery Interactive Mail campaigns.
If you work with a Mail Service Provider
Your mail vendor can enable Informed Delivery, handle mailing data, and delegate access to reports.
